Tech Talk Glossary

An extra verification step when logging in. Stands for Two Factor Authentication.

A permanent redirect from one URL to another.

A page shown when the URL doesn't exist.

When a customer adds items to their cart but leaves without completing the purchase.

Content visible on a web page without scrolling down.

Making sure your website can be used by everyone, including people using screen readers or keyboard navigation.

The step that follows a trigger in an automation.

The button customers click to select items they want to purchase.

A subscription service with Adobe's design tools like Photoshop, Illustrator, and InDesign.

Technology that performs tasks that usually require human intelligence. Stands for Artificial Intelligence.

The editable working file for Adobe Illustrator, used for vector graphics. Stands for Adobe Illustrator.

An AI system that can take actions and make decisions autonomously to complete tasks.

A set of rules a computer follows.

A short written description of an image that improves accessibility and helps search engines understand what the image shows.

Data about how people use your website, like visitor numbers, behaviour, and traffic sources.

Google’s operating system for mobile devices. If it's not an iPhone, it's an Android

Movement added to visual elements.

Software that protects against threats.

A structured way for two systems to communicate and exchange data. Stands for Application Programming Interface.

An animated PNG format that supports transparency. Stands for Animated Portable Network Graphics.

Short for application, it’s software that helps you do something on your phone, tablet or computer, like email, banking, social media or booking a class.

A process requiring review or approval steps.

The visual approach and style of a creative project.

A canvas within design software where you create layouts.

The part of a letter that extends above the height of lowercase letters.

The proportional relationship between width and height, like 16:9 for widescreen video.

A folder of reusable design assets.

Technology that completes tasks automatically based on rules you set.

A cable with a 3.5mm jack used to connect audio devices like headphones or speakers.

An older video format with larger file sizes but good quality. Stands for Audio Video Interleave.

A modern image format with smaller file sizes and higher quality than JPEG, though not supported everywhere yet. Stands for AV1 Image File Format.

The behind the scenes server-side of a website or application that are hidden from the user. Usually only has admin access.

A copy of your files or data saved somewhere safe so you can restore everything if your computer, device, or system goes wrong.

How much data can transfer through your internet connection at once.

The invisible line that most letters sit on in a line of text.

An early test version of software released to find bugs before the final launch.

Extra image area added for printing so designs reach the edge without white gaps.

A section of a website with regularly updated articles, posts, or news.

A wireless technology that connects nearby devices like headphones, keyboards, or speakers.

An older uncompressed image format with very large file sizes. Stands for Bitmap Image File.

A saved shortcut to a webpage so you can easily return to it later.

Automated software programs that perform tasks on the internet, like search engine bots that scan websites or chatbots that answer questions.

The percentage of visitors who leave your site after viewing only one page.

A detailed document that outlines all brand usage rules.

The visual elements that make a brand recognisable.

Stored brand elements like colours, fonts, and logos.

A light update to an existing brand.

The overall identity of a business, including visuals, tone, and messaging.

A symbolic or graphic element of a logo without the text.

Navigation links showing where you are on a website, like Home > Shop > Products.

The app you use to access the internet, like Chrome, Safari, or Firefox.

A small add on that adds features or tools to your web browser, like password managers or ad blockers.

An error or flaw in software that causes it to behave unexpectedly.

Temporary website files your browser saves to help pages load faster next time.

A button or link encouraging action.

A simple online tool for creating graphics.

Software that interacts with users through text or voice.

The process of completing a purchase.

An add on that expands Google Chrome.

Removing saved website files and tracking data to fix loading issues or reset your browsing experience.

A customer or person you're doing business with.

A private online space where clients can access information.

Storing files online so you can access them from any device, like Dropbox or Google Drive.

Software or files that live online instead of on your computer.

A system that allows you to edit and manage website content. Stands for Content Management System.

A colour model used for printing. Stands for Cyan, Magenta, Yellow, Black.

A group of related products/projects displayed together on a page or online store.

The main colours a brand uses.

The rules for how colours work together and the emotions they create.

A reusable design element that appears across pages.

How elements are arranged in a design to create balance and flow.

Rules that change what happens based on input.

A form visitors fill out to send you a message directly from your website.

A reusable layout section for pages.

A legal agreement between parties outlining terms, responsibilities, and expectations.

The difference between elements like colours or sizes, used to create visual clarity and emphasis.

When someone completes the action you wanted them to take, like buying a product, submitting a form, booking a call, or signing up to your list.

The percentage of users who complete an action.

A legal notice explaining how a website uses cookies and tracks user data.

Small files a website stores to remember things like logins, preferences, or items in your cart.

The processor (aka the brain) that handles computer tasks. Stands for Central processing Unit.

When search engines send bots (called crawlers or spiders) to explore your website pages, follow links, and collect information so they know what your site is about.

The overarching creative vision guiding a project.

A system for organising and managing customer information. Stands for Customer Relationship Management.

Suggesting related or complementary products to add to a purchase.

Code used to style and format web pages. Stands for Cascading Style Sheets.

A simple spreadsheet format used for importing and exporting data. Stands for Comma Separated Values.

A button or link that encourages users to take action. Stands for Call To Action.

Code designed specifically to add features beyond your platform's standard options.

Protecting computers, networks, and data from digital attacks and unauthorized access.

A quick view of important data and metrics.

How information moves between systems.

The process of matching information from one system to the right fields in another system.

Automatically collecting information from websites instead of copying it manually.

A structured collection of data.

A type of machine learning using neural networks with multiple layers to process complex patterns.

The part of a letter that drops below the baseline.

A reusable set of rules, components, and styles.

Software installed on your computer, running outside your web browser.

A code customers enter at checkout for a price reduction or special offer.